Wednesday May 15th

    Day

  • DAY 2
  • Networking Activities
  • One-to-One Sessions
  • Panel Discussions
  • Others

  • 09:30 - 10:00 | 30 mins

    Registration  

  • 10:00 - 10:30 | 30 mins

    Future Trends in Pay TV Technology  

    Converge and Broadband
    WiFi as the core of connected home
    AI and Smart Home

    Virtualization and Cloud TV
    Digital home ecosystem-IOT
    Android STB
    Is it possible a future without STB, using Smart TVs?
    New Smart Home applications

     

  • 10:40 - 11:00 | 20 mins

    One on One Session  

  • 10:50 - 11:20

    Future Trends in Pay TV Technology  

    The importance in HDR
    The challenges of implementing the ¨”Direct to consumer”
    4k 8k
    Streaming

  • 11:20 - 11:50 | 30 mins

    Coffee Break & Networking  

  • 12:00 - 12:30 | 30 mins

    New Multiscreen TV Audience Measuring  

    Problems of current measurements
    Is it necessary to have new metrics?
    How to harmonize online and offline measurements
    Impact of programmatic advertising in meassurment systems

  • 12:30 - 13:00 | 30 mins

    Future of TV Advertising  

    Is programmatic the future?
    Will programmatic dominate TV ad market?
    TV as premium content
    Private marketplaces

  • 13:00 - 13:20 | 20 mins

    One on One Session  

  • 13:30 - 14:30 | 60 mins

    Lunch  

  • 14:30 - 15:00 | 30 mins

    Thinking on 4 Play  

    4 Play packages: yes or no
    TV importance in 4 Play business
    Advantages of 4 Play operators

  • 15:00 - 15:30 | 30 mins

    Advance and Targeted Advertising  

    Addressable & targeted advertising
    Unified multiscreen ad management platforms
    Multyscreen dynamic ad insertion
    Server side ad insertion and local ad insertion

  • 15:30 - 16:00 | 20 mins

    One on One Session  

  • 16:00 - 16:30 | 30 mins

    New VOD & OTT Distribution Models for TV & Cinema Productions  

    Films and series distribution to OTTs and Pay TV operators
    VOD release windows and premiere strategies
    Content Market technology challenges: blockchain, avails and metadata
    Broadcasters transformation in TV producers

  • 16:30 - 17:00 | 30 mins

    International OTT Distribution  

    Geolocation, international rights and personalization
    National and international CDNs
    Globalization challenges for OTT services
    From global TV channels to global OTTs

  • 17:00 - 17:30 | 30 mins

    Closing Ceremony